The destination Engadin Samnaun Val Müstair is in a constant process of development. The overview of completed projects shows that TESSVM has also in the past continuously endeavoured to break new ground in terms of sustainability.
NRP project "Touristic valorisation Schellen-Ursli" 2015 – 2017
On the occasion of the filming of the famous boy from Guarda, the aim of the project, supported by the New Regional Policy (NRP), was to make him visible on the spot in Guarda and in the Lower Engadin, so that holidaymakers can immerse themselves in his world. Over the project duration of 2.5 years, this goal was continuously pursued and achieved. An insight into the results shows how: The further development of the Schellen-Ursli Trail, the integration of the Schellen-Ursli theme into other projects, a Schellen-Ursli package that can be booked, a Schellen-Ursli holiday tip, the Schellen-Ursli pass for children, placemats, numerous small measures ranging from a bell post box to a Schellen-Ursli museum, local signalling, etc. By the end of the project phase, with the exception of the sub-project "Chasa Guarda", all the projects planned and financed by the Graubünden Office for Economy and Tourism had been implemented and completed. However, with the withdrawal of the Chasa Guarda sub-project, the unique opportunity arose in summer 2017 to invest in a Virtual Reality Schellen-Ursli-Ride at Europapark. This investment is trend-setting for the TESSVM and goes far beyond the Schellen-Ursli theme.
E-bikes for employees
Due to a long and very good cooperation with the Swiss bicycle specialist intercycle, based in Sursee LU, an e-bike project with the tourism organisation could be realized. Intercycle made a total of six BionX-brand e-bikes available to TESSVM employees for internal use for a period of two years. At the end of these two years, the e-bikes could be sold to employees, their relatives and locals for private use. Thus the six e-bikes are still on the road in the holiday region Engadin Samnaun Val Müstair.
Winter Tourism 2030 – Successful model for sustainable winter tourism
Winter tourism is facing various challenges such as the Euro crisis, the decreasing number of Skier Days and the consequences of climate change. In order to find solutions to these challenges, TESSVM and the ZHAW Research Group for Tourism and Sustainable Development have developed a basic report for a successful winter tourism 2030, which defines what a future-proof winter tourism, which takes all three dimensions of sustainability into account, contains. As a result, a success model was developed which provides for a process at destination level and measures in the areas of environment, economy and society.
Innotour project "Development and marketing of sustainable offers in tourism destinations"
The Innotour project aimed to prove the profitability of sustainable tourism offers. The Lucerne University of Applied Sciences, together with the five tourist destinations Lucerne, Biosphere Entlebuch, Arosa, Interlaken and Engadin Samnaun Val Müstair, took on this task and was able to produce useful results despite the challenging accompanying circumstances.
Not only has it been clearly proven that sustainability is not an easy task, but it has also been shown that success factors such as continuity, use of resources and a broad anchoring of the topic in the region have a decisive influence on success. The result, a guide for interested destinations, can be found here:
Guide to the successful development and marketing of sustainable offers in tourism destinations (only available in German)
Swiss meadow championships
The holiday region Engadin Samnaun Val Müstair is known for its beautiful and species-rich dry meadows with rare plants such as grass lilies, fire lilies and various species of orchids.
After 2010 the meadow championship took place in the summer of 2015 for the second time in the holiday region. The most beautiful meadows were sought. A jury examined the meadows and judged the variety of colours, diversity and aesthetic beauty of the meadows. The most beautiful meadows were awarded at the award ceremony in Tschlin on 10 July 2015.
The understanding of the importance of the meadows and the way they are treated was strengthened during the championship.
Learn more (in German)
Climate protection: now and here
The destinations of the Swiss alpine region are among the most important holiday regions in Europe. In order to remain attractive for guests, investments in infrastructure are constantly being made. In many cases also in those that require a lot of energy, such as technical snow-making, holiday apartments or wellness offers. The rising energy demand leads to increased emissions of greenhouse gases. In the Alpine region in particular, this development endangers the natural foundations of tourism. The project Climate protection: now and here takes up precisely this problem.
PTE project "Colliar"
The Colliar project aims to better link the landscape elements and ecosystems of the Lower Engadin. To this end, Pro Terra Engiadina coordinates projects, develops appropriate measures and implements them. Pro Terra Engiadina aims to meet all three dimensions of sustainability (ecology, economy, society). Concrete goals are:
- to give the region acceptance as a near-natural holiday and recreation area.
- to promote the regional agricultural products with the involvement of guests in landscape conservation.
- to anchor the measures to promote ecological connectivity in the regional structure plan.
- to cooperate within the Rhaetian Triangle and with other alpine areas of activity.
- to expand the activities of the foundation.
In spring 2014, a training course organised by the Colliar project was held for excursion leaders, nature guides and hiking guides. The purpose of the training was to educate the responsible leaders of experiences so that the cultural and landscape values are correctly communicated on the one hand and on the other hand to contribute to the protection and preservation of these values.
Silvretta Historica "Boundless exploration and experience of cultural history"
Based on archaeological-historical research in the Silvretta region on the Austrian and Swiss borders, new cultural-historical, cross-border experience offers for locals and tourists were established.
The aims were to create added value by opening up new content and activities for existing and new guests, to promote cross-border cooperation on the basis of a specific theme, and to research and communicate the Silvretta region as a cultural landscape that has been used and shaped by humans for thousands of years. To this end, scientists (archaeologists, historians, cultural scientists, geographers and geoinformaticians) worked closely with tourism associations and companies as well as local authorities and community associations on site. After the research work was completed, the TESSVM took over their tourism processing. For example, the Silvretta Historica was integrated into tourist communication.
The resulting tourist offers are the interactive hiking map and a training of hiking guides of the destination.
Pilot project landscape quality contributions
The new agricultural policy provides for the payment of landscape quality contributions, which enable the targeted maintenance of traditional cultural landscapes. The contribution concept was concretised on the basis of pilot regions. The TESSVM participated in the support group of the pilot region Ramosch-Tschlin to determine indicators for landscape quality.
Holidays without car
As part of the "Holidays without a car" project run by the VCS, the WWF and the University of Applied Sciences of Western Switzerland, guests were to be encouraged to travel to the mountain regions without a car. As a pilot project region, the destination Engadin Scuol Zernez created innovative offers for visitors without a car between 2008 and 2010. Since the end of the project, these have been continuously developed:
Guests can book packages that include public transport and have their luggage delivered directly to their accommodation. The experience offers are coordinated with the times and places of public transport. Since summer 2010, the TESSVM, together with the RhB and PostBus AG, has been publishing a free regional timetable with all public transport services in the region.
"Inscunter" is a model project in rural areas. Thanks to the project, synergies between tourism, forestry and agriculture, nature and landscape conservation are exploited. On the basis of concrete projects, exemplary cooperation has been set up, initial experience gained and a cross-sectoral network for the future established. The project Inscunter involves the Forest Office GR, the Swiss Ornithological Institute Sempach, the Tourism Engadin Scuol Samnaun Val Müstair AG, the Swiss Foundation for Landscape Protection, the Swiss National Park Foundation and the WWF. This project is financially supported by the Federal Rural Network consisting of Federal Office for Agriculture (FOAG), Federal Office for the Environment (FOEN), Federal Office for Spatial Development (ARE) and State Secretariat for Economic Affairs (SECO).
The achievements and results of the Inscunter project were taken over by the Pro Terra Engiadina Foundation and can thus be continued in the long term.
From 2003 to 2006, Destination Engadin Scuol Zernez was the pilot region in the "Enjoy Switzerland" project. The aim of the project was to ensure the quality of service and hospitality in the destination in the long term. To this end, processes were optimised and tourist offers were developed that enabled guests to experience the quality of the region throughout the entire service chain.